https://www.dropbox.com/s/fcw7hugjr9634f6/Goodside-eBook_Measure.pdf?dl=1

Free eBook: The Good Guide to Measuring Your Carbon Footprint

What’s the environmental impact of your lifestyle, and where exactly are global emissions coming from? We break down the facts about what carbon footprints are—and why they matter—in this free 25-page guide.

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Measuring Your Carbon Footprint

Download this guide to learn about:

carbon footprint basics
Carbon footprints 101: What they are and how to measure them for individuals, products & more.
where countries rank
Who’s contributing the most to global emissions, and who should we all be emulating?
how industries contribute
How global companies are stepping up to reduce and offset emissions and build a better future.

What’s inside

A sneak peak inside The Good Guide to Measuring Your Carbon Footprint
Chapter 1: Learn Everything You Need to Understand Climate Change

Chapter 1: Learn Everything You Need to Understand Climate Change

The topic here is climate change, and we shine a light (LED, of course) on the nitty-gritty of global warming, the long-term effects of climate change and, good news, possible fixes.
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Chapter 2: Measure Your Carbon Footprint (How to Do It, and Why It Matters)

The devil’s in the details. This chapter is all about figuring out your carbon footprint: what it is and how to calculate it, plus some eye-opening statistics on emissions by country.
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Chapter 3: Reduce Your Carbon Footprint. 26 Ways to Live More Sustainably

There’s a slew of ways to reduce global carbon emissions, many via shrinking your own footprint. This info is to inspire and propel the awesome work you’re already doing. Or planning on doing.
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Chapter 4: Offset Your Carbon Emissions (Yes, It Really Makes a Difference)

We all create at least some carbon, but the good news is, there are effective ways to balance the scales. Enter carbon offsetting and everything you need to know to become carbon neutral.

What’s inside

A sneak peak inside The Good Guide to Measuring Your Carbon Footprint
Chapter 1: Give It to Me Straight - What Is Climate Change?

Chapter 1: Give It to Me Straight - What Is Climate Change?

Buckle up, because we’ve got a lot to cover. But before we dive into climate change science, let’s first get a handle on the meaning of climate change and other must-know terminology...
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Chapter 2: The Causes Of Climate Change: Yes, It’s Us

In short: we humans are the problem. Looking at the climate change science, there’s no doubt that human activity is causing modern-day climate change...
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Chapter 3: How Scientists Have Proved That Climate Change Is Real

The reason we have so much information about climate change is because climate scientists have been putting in the leg work, digging up ice cores and launching satellites...
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Chapter 4: The Effects Of Climate Change — and Why We Need to Act Now

Because global warming has been creeping up on us, to many people, it has never felt quite urgent enough to be our top priority—and we gradually adjust to the changes...
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Chapter 5: How Do We Stop Climate Change?

Let’s start with the bad news: there’s no “magic bullet” for reversing climate change. In a 2018 report by the IPCC, leading climate change scientists warned we had only 12 years for....

What’s inside

A sneak peak inside The Good Guide to Measuring Your Carbon Footprint
Chapter 1: What Is A Carbon Footprint, and How Do I Measure It?

Chapter 1: What Is A Carbon Footprint, and How Do I Measure It?

Environmentalists have long been branded as granola-eating treehuggers who care more about the planet than about people. But whether you look at that as a good thing or a bad thing...
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Chapter 2: Cut Back on the Gas Guzzling

It turns out that we really like the convenience of vehicles. And since most of them use internal combustion engines, transportation is the largest source of carbon emissions...
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Chapter 3: Eat Your Way to a Healthier Planet

According to a University of Oxford study, the food supply chain is responsible for about a quarter of all worldwide GHG emissions. That’s a farm-to-table calculation: everything from preparing the...
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Chapter 4: Sustainability Starts at Home

Your home’s size, how it’s built and the energy and water you use all contribute to your personal emissions. Buildings and their construction account for a massive 36 percent of global energy...
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Chapter 5: Shop Less, Save More (Carbon)

Everything you buy increases your carbon footprint, from that sweet new vinyl release to that kitchen tool that only does one thing. Buying anything new means that resources had to be...

What’s inside

A sneak peak inside The Good Guide to Measuring Your Carbon Footprint
Chapter 1: What Are Carbon Offsets, Anyway?

Chapter 1: What Are Carbon Offsets, Anyway?

We know reduce, reuse and recycle as the main pillars of sustainability, but there’s another important way to lessen your environmental impact. Meet carbon offsets...
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Chapter 2: What Kinds of Carbon Offset Projects Can You Invest In?

Carbon offset projects exist all over the world. And good news for shopaholics: there’s huge variety in the price of offsets, the types of projects you can fund with your offset purchase, and even...
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Chapter 3: Which Carbon Offset Programs Can You Trust?

Most people are averse to following hard-and-fast rules, but when it comes to carbon offsets, having stringent standards works for the greater good. Why? Well, in a perfect world, it would...
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Chapter 4: Who Should Be Buying Carbon Offsets?

Since the idea of carbon offsetting was drawn up, it’s become easier and more accessible to support projects to neutralize your carbon footprint. Companies, and even governments...
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Chapter 5: How Effective Are Carbon Offsets As A Climate Solution?

After all this, you might be wondering: Can carbon offsets really save the planet? And are there any reasons to be skeptical? Are there any downsides to carbon offsetting? Well, in a perfect...

What’s inside

A sneak peak inside The Good Guide to Measuring Your Carbon Footprint
Chapter 1: Carbon Footprints 101 - What They Are and How To Measure

Chapter 1: Carbon Footprints 101 - What They Are and How To Measure

“Carbon footprint” is a term you’ve probably been hearing a lot of lately. But if you’re not 100 percent sure what it means, you’re in good company. Recent polls suggest that while most Americans...
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Chapter 2: Global Greenhouse Gas Rankings by Country

Unsurprisingly, calculating a country’s carbon footprint is complicated. And the results can be both controversial and morally questionable, so the whole thing is a tricky issue...
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Chapter 3: Break It Down: the U.S. Carbon Footprint

Close to 80 percent of all U.S. emissions are thought to be directly or indirectly related to household consumption. That includes things like your electricity usage and the gas in your car...
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Chapter 4: Carbon Emissions, And What Companies Are Doing

A country’s carbon footprint is the sum of the actions of a lot of individuals—and that includes individual companies. The good news? For a number of reasons, more and more businesses...
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Chapter 5: Now I Know My Carbon Footprint, What Can I Do to Reduce It?

Real talk: it’s not always easy, and our society is built for consumption, not reduction. But no matter the size of your personal carbon footprint, you really can make mindful changes...
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This guide is a must-read for anyone looking to understand how individuals, corporations, and governments contribute to climate change through their daily activities.

–

BRIANA-ROSE SEKULIC, CLIMATE CHAMPION @ IBM

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